For Ananda Yoga, I created a cohesive brand identity reflecting the studio’s core values. Inspired by Sanskrit symbology, the logo balances Shtira (stability) and Sukha (bliss) through a yoga pose symbolizing mindful breathing. Greens and purples convey peace and serenity, and the identity extends to business cards and intake forms, resulting in a welcoming, harmonious brand that embodies the spirit of the studio.
