For Ananda Yoga, a new studio in Cranbrook, BC, I developed a cohesive corporate identity that reflects their brand values and personality. This project included the design of business cards and intake forms.
Project Highlights:
Client Collaboration: Met with the client to clarify expectations and understand the brand values.
Research: Conducted in-depth research into Sanskrit symbology and the studio's yoga philosophy to inform the logo design.
Conceptualization: Created a logo embodying the essential concepts of ‘Shtira’ (stability, intent, strength) and ‘Sukha’ (happiness, ease, bliss), represented by a yoga pose symbolizing ‘breathe.’
Color Palette: Selected green to convey peace and purple to represent serenity and calm.
Design Integration: Applied the logo identity to business cards and intake forms, ensuring a cohesive and appealing visual identity for the studio.
Ananda Signage
Ananda Stickers
