The goal of this edition was to use typographic elements to attract young readers to Hopscotch, a Latin-American classic, and introduce it to the Canadian market.
The cover design was created by hand with chalk and then refined in Illustrator.
Design Elements:
Colors: Childhood chalk colors evoke nostalgia, making the book feel approachable.
Shape: Typeface shapes subtly reference the hopscotch game without being overly literal.
Texture: Chalk texture adds a playful and fresh feel, making the design less intimidating.
