For Hell’s Drop Hot Sauce, known for its fun and carefree brand identity, I designed a packaging that embodies its playful spirit while ensuring strong brand recognition and visual appeal.
Project Highlights:
Illustrative Design: Illustrated the ingredients with human characteristics, creating a cartoonish and lively appearance that enhances the product's appeal and aligns with the brand’s quirky and vibrant personality.
Bold Typography: Used bold typography to prominently display the brand name on one side of the package, making it easily identifiable at a glance.
Logo Placement: Strategically placed the logo on the front of the package to reinforce brand visibility.
Color Palette: Chose black, orange, and red to symbolize the sauce’s fiery heat and premium quality, creating a striking visual impact that attracts attention and conveys the product’s essence.
Bilingual Accessibility: Provided nutritional facts and supplementary information in both English and French, reflecting the brand’s Canadian roots and ensuring accessibility for a bilingual audience.
